With my constant communication effort with the release of VIRA I have come across comments from some of my colleagues that our image doesnt look ‘serious’ enough.  Well if by that they mean that our app is sitting in the middle of a jungle and there are birds flying around then I guess it could be taken as a non-serious page by some.  We did quite a bit of looking around the existing financial services web pages and found a lot of the same:  Corinthian capitels, and white motifs, and serious black fonts everywhere.  So we decided to go in a very different direction.  This is a new application, and has a new approach.  So yes, it is a gold idol sitting in the middle of the jungle.  We can relate to that image as normal people trading in the market, so we though that it was best to be true to that idea and go ahead with the image.  Also I must say that the creative team at Winning Sites was awesome in the concept and design of our webpage.  This may seem as a cheapo publicity stunt but it is not really, we are not web page designers so we left that to people that knew the craft.  And we are pretty happy with the results.